The Australian Liquor Stores Association (ALSA) represents all off-licence retail liquor merchants in Australia from independent retailers, small general stores or liquor stores owned by the large chain companies.

ALSA's charter is to create and promote a responsible, sustainable and diverse off-premise (retail) liquor sector across Australia by effective and relevant engagement with all stakeholders.

As Australia's peak retail liquor industry body, ALSA has strong links with the Federal Department of Health, relevant ministers and other social aspect organisations.  ALSA is focused on a sustainable and profitable retail liquor industry, and believes that the responsible and controlled service of liquor is of the utmost importance, promoting these beliefs to members and retailers.